WiMENA (Women in Middle East & North Africa) is driven by a commitment not only to encourage women to access commercial opportunities for themselves or for the businesses or sports they represent, but also to ensure they are not marginalised across all sectors of business and society.

Sport is accepted as providing a platform for wider social and economic change. Specifically, it is a woman's participation in sport, at any level, that can play a part in breaking down gender stereotypes. Playing a sport contributes to building self-esteem and reinforces invaluable lessons for self-worth for women and young girls. The importance of highlighting and sharingstories of women, working and participating in all aspects of sports – from community to professional sport, is crucial to increasing the participation of women across the sporting industry and leading the way to empowerment.

Our high-level conference on 29th May 2025 at Chelsea Football Club in London, will be an ideal platform for representives of the UK and Middle East & North Africa to highlight their plans and vision for women in sport.



We will be partnering with a number of global sports governing bodies, and will be unveiling key initiatives and projects throughout the day.