Overview

This course explores how to find, appoint and develop agents and distributors. It will cover:

• The difference between agents and distributors
• Methods of finding agents and distributors
• Partner profiling
• Developing of agents and distributors
• Cultural issues
• Communicating a competitive strategy
• Sample agreements

Who Should Attend?

All 'customer facing' staff that work with or are seeking to appoint agents and distributors for the development of their international sales.