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This course explores how to find, appoint and develop agents and distributors. It will cover:

  • The difference between agents and distributors
  • Methods of finding agents and distributors
  • Partner profiling
  • Developing of agents and distributors
  • Cultural issues
  • Communicating a competitive strategy
  • Sample agreements

Who Should Attend?

All 'customer facing' staff that work with or are seeking to appoint agents and distributors for the development of their international sales.