RIYADH | 18th FEBRUARY 2025 

Opening Session – Keynote Address 

SPORT AS A MESSENGER FOR CHANGE 

Sport is widely accepted as providing a platform for building wider social and economic change. Specifically, it is women's participation in sport, at all levels, that can play a part in breaking down gender stereotypes, acting as a catalyst for promoting gender equality in society. 

Panel Session (1) 

UNLOCKING SPORTING POTENTIAL 

We will discuss the current landscape of women in sports in Saudi Arabia, explore the importance of education and grassroots initiatives, and identify strategies for fostering greater female participation at all levels, from community sports to professional athletic programmes.

COFFEE BREAK 

Panel Session (2) 

SPORTING ROLE MODELS 

The importance of highlighting and sharing stories of women, working and participating in all aspects of sport, from community sports to professional sports, is crucial to increasing their participation. These mentors through their success, inspire young women to dream what is not the impossible. But sport isn't just winning medals; it breaks down barriers, helps in life skills, and motivates people to do other things. These women inspire the aspiring girls of tomorrow. 

Panel Session (3) 

TECHNOLOGY – THE FUTURE 

The future of technology in sport is poised to significantly reshape opportunities for women, both on and off the field. Technological advancements through AI, such as wearable devices, virtual reality (VR), augmented reality (AR), and esports are revolutionising training and performance tracking. These innovations are opening new career paths for women in roles such as data science, engineering, and coaching. Our panel comes together to talk about what the future of technology will look like and how it can help women in the sports sector.

NETWORKING LUNCH 

Panel Session (4) 

CAREER PATHWAYS 

The sports sector offers a dynamic and diverse ecosystem that can be both exciting and challenging to navigate. With no single track to success, it can be difficult to know where to begin. There are a variety of unique career pathways leading to executive roles, spanning media, rights management, clubs and federations, marketing, global sporting events, sponsorship, law, investment, esports, and e-gaming. 

We'll hear from professionals about their real career journeys, learning how they began and where they are now. They'll share the specific skills and experiences that helped them succeed along the way. 

Panel Session (5) 

WELLBEING – PHYSICAL & MENTAL HEALTH 

The bedrock of any female success is their physical, mental, social and spiritual wellbeing. Creating strong habits based on scientific female targeted evidence is crucial. This will allow females at each developmental life stage to hold the keys to their success by creating a foundation on which they are able to develop and nurture their talents. We will consider the importance of individual, social and medical determinants of health by empowering females of all ages to maximise their quality of life. Motivating learning whilst forming a lasting relationship with physical activity in order to thrive and become a role model for others. 

16:00 – 18:00 Breakout session 

WORKSHOPS & BREAKOUT SESSIONS COVERING FIVE MAIN AREAS: 

EDUCATION & TRAINING 

CAREERS 

LEADERSHIP 

WELLBEING 

TECHNOLOGY