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H.E Mr Yassine El Oued
Ambassador at The Republic of Tunisia to the Court of St James’sHis Excellency, Mr Yassine El Oued has served as Tunisia’s Ambassador to London since August 2023.
He was previously his country’s ambassador to Malta and was earlier the ambassador to the Republic of Cote d'Ivoire, where his duties also covered Togo and Benin.
His Excellency has decades of experience in the diplomatic service in various countries. In the 1990s he was involved in the final negotiations that led to Tunisia’s Association Agreement with the European Union.
H E Mr El Oued studied at the University of Tunis with a degree in translation among his academic qualifications.
He is married with two children.
The Rt Hon Baroness Symons Of Vernham Dean
Chairman at Arab British Chamber of CommerceThe Rt Hon Baroness Symons of Vernham Dean is a senior Labour member of the House of Lords and a business leader. Formerly Deputy Leader of the House of Lords, Baroness Symons was a Minister in the UK Government from 1997 until stepping down in 2005. Among her government posts she was Minister for the Middle East, Minister for International Trade and Minister for Defence Procurement, and the Prime Minister’s envoy to the Gulf.
Previously a trade union general secretary, she was an Equal Opportunities Commissioner and a governor of the London Business School. As well as working closely with DLA Piper, Baroness Symons is now involved with a number of other commercial organisations, including roles as a non-executive director of British Airways, and as an advisor to other companies, including those with strong Middle East links, and with a number of not-for-profit organisations, including the International Red Cross.
Mr Bandar Reda
Secretary General & CEO of Arab British Chamber of CommerceMr Bandar Ali Reda joined the Arab British Chamber of Commerce, on 1st March 2019, as Secretary General and CEO, becoming the fourth person to lead the Chamber since its foundation almost five decades ago.
As CEO, Mr Reda contributes his expertise by drawing on his wealth of experience as a diplomat and extensive time spent in the private sector to ensure the Chamber moves to the next level.
Mr Reda has a distinguished professional career of more than a decade in banking and corporate industry at SABB HSBC Saudi Arabia, prior to senior positions in the diplomatic service of his country, the Kingdom of Saudi Arabia, where he served as Commercial Attaché in the UK & Europe, based in London, and in Italy and as part of the Saudi delegation to the Bureau International des Expositions (BIE) in Paris.
Mr Reda holds a BA in Economics and Business Administration from Orlando, USA. He has been an Executive Member of the Saudi-Italian Business Council, the Council of Saudi Chambers; a Member of the Business Youth Committee, Jeddah Chamber of Commerce; a Member of the Saudi Economy Association; and a Member of the Saudi Arabian legal accountants. Mr Reda has demonstrated his experience and abilities in his roles in both public and private sectors.
Since taking up his post, Mr Reda has successfully steered the Chamber throughout the difficult months of the pandemic and lockdown, a period which presented unprecedented challenges for international trade and the business community. Under Mr Bandar Reda’s guidance and leadership, the Chamber not only continued all its activities uninterrupted but extended its services during this period and has reinforced its reputation as the leading strategic business services organisation in the UK dedicated to strengthening Arab-British trade and building closer business co-operation.
Ziad Braham
General Delegate at Invest In Tunisia Agency | London OfficeMr. Ziad Braham started his professional career at Invest In Tunisia Agency in 2013 within the Advanced Technology Promotion Division. He has been in charge of promoting foreign investment in Tunisia for various sectors such as Information Technologies and automotive industry, in addition to supporting and assisting foreign investors in establishing their business in Tunisia.
He serves currently as the General Delegate of Invest In Tunisia Agency - London Office, which covers the United Kingdom and Ireland.