Executive Course: Strategy in the Digital Landscape

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3 DAY COURSE

Digitization is revolutionizing markets and redefining the rules of competition; it is transforming the way business is being performed today. Although the long-term impact of digital revolution promises a bright future, the process is far from being linear and many businesses are at risk of falling behind. This situation poses a challenge for executives who need to carefully plan their strategic response to digital disruption. The question then is: If competitive advantage requires crafting a winning strategy, why do we spend so little time strategizing and all the time talking about the technology?

This programme rebalances these priorities and enables the participants to develop robust and meaningful technology-centered strategies. This programme is not about why you should digitally transform, it is about how you should transform and become more strategic. New practices and technologies continue to upend traditional business models, and this programme is designed to help executives understand this rapidly changing environment and make strategic choices. This programme offers tools and concepts that will help the participants to develop a strategic response which can turn digital threats into opportunities. It will enable participants to leverage digital opportunities to create competitive advantage and improve performance.

Participants on this programme will be led, not lectured, through a combination of presentations, facilitated discussion, and activity-based learning.

WHO SHOULD ATTEND ?

EXECUTIVES (INCLUDING POLICY MAKERS, CEOs AND DIRECTORS) WHO:

are responsible for defining and implementing the strategic direction of an organisation
are impacted by digital disruption
want to gain competitive advantage and transform their organisation

INTENDED LEARNING OBJECTIVES

ON SUCCESSFUL COMPLETION OF THIS PROGRAMME THE PARTICIPANTS SHOULD BE ABLE TO:

Describe the key questions and associated challenges to be addressed in formulating an organisation's digital strategy
Manage the strategy process and rethink strategy in the face of different challenges posed by digital disruption
Identify trends that have the potential to redefine competition and leverage digital opportunities to develop competitive advantage
Discover the meaning of value and how value analysis can help evaluate potential disruptions
Understand the concept of value creation and ho w it relates to customers' Willingness-to-Pay (WTP) in B2C and B2B contexts
Critically apply a range of tools and techniques for crafting strategic choice in the context of digital disruption

SOME OF THE BENEFITS OF TAKING THIS PROGRAMME

Adapt to changing market conditions: The digital landscape is constantly evolving, and organizations that fail to adapt risk falling behind their competitors. Digital transformation can help organizations stay ahead of the curve by enabling them to embrace new technologies and respond quickly to changing market conditions.
Improve operational efficiency:Digital transformation can help organizations streamline processes, automate tasks, and eliminate manual work, which can lead to improved operational efficiency and cost savings.
Enhance customer experience:Digital transformation can help organizations provide a seamless, personalized customer experience across multiple channels, which can improve customer satisfaction and loyalty.
Unlock new revenue streams: Digital transformation can enable organizations to offer new products and services, reach new customers, and tap into new markets, which can unlock new revenue streams and drive growth.
Gain a competitive advantage: Digital transformation can help organizations differentiate themselves from their competitors by offering innovative products and services, improving customer experience, and enhancing operational efficiency.
Future-proof the organization:Digital transformation can help organizations prepare for the future by building a culture of innovation, embracing emerging technologies, and staying agile and adaptable.

PROMINENT CLIENTS

the speakers worked with include (but not limited to):

LEARN TO STRATEGISE IN THE DIGITAL CONTEXT

TESTIMONIAL

"We believe that the biggest challenge organisations are facing is not strategic thinking – it is strategic acting. The objective of this programme is not only developing a good strategy, but ensuring that people can act precisely in a consistent manner to help implement it in today's digital world. This is a challenge, and most programmes fall short on this objective.

The main reason is that while strategy development is about knowing something strategy execution is about doing it and the gap between knowing and doing is often huge!"

Dr Adnan Alturkistani

Executive Director & Board Member

London Strategy Centre