ON SUCCESSFUL COMPLETION OF THIS PROGRAMME THE PARTICIPANTS SHOULD BE ABLE TO:



• Describe the key questions and associated challenges to be addressed in formulating an organisation's digital strategy
• Manage the strategy process and rethink strategy in the face of different challenges posed by digital disruption
• Identify trends that have the potential to redefine competition and leverage digital opportunities to develop competitive advantage
• Discover the meaning of value and how value analysis can help evaluate potential disruptions
• Understand the concept of value creation and ho w it relates to customers' Willingness-to-Pay (WTP) in B2C and B2B contexts
• Critically apply a range of tools and techniques for crafting strategic choice in the context of digital disruption